How to Get Your Brand Mentioned in ChatGPT

ChatGPT is often the first place users go for recommendations. If you’re not showing up, you’re losing potential customers. Here’s how to improve your visibility.

Understanding ChatGPT’s Sources

ChatGPT draws information from:

Training data - Historical web content with cutoff dates
Web browsing - Real-time access when enabled
Plugins/tools - External data sources
Conversation context - User-provided information

Your goal: be present and prominent in as many of these sources as possible.

Foundation: Build Your Information Footprint

Create Comprehensive Content

ChatGPT needs information to cite. Create:

Definitive guides on your topic
FAQ pages answering common questions
Comparison content against competitors
Use case pages for different audiences

Establish Third-Party Presence

ChatGPT trusts external sources:

Get coverage in industry publications
Build presence on review sites
Accumulate customer testimonials
Pursue directory listings

Maintain Active Presence

Fresh information signals relevance:

Regular content updates
News and announcements
Active social presence
Community engagement

Technical Optimization

Make Content Crawlable

Ensure ChatGPT’s browsing can access your content:

HTML content (not just PDFs)
Fast-loading pages
Clear URL structure
No unnecessary login walls

Create an llms.txt File

Tell AI how to interpret your site:

# Company Name
Short description of what you do

## Products
- Product 1: Description
- Product 2: Description

## Use Cases
- Use case 1
- Use case 2

Review Robots.txt

Ensure you’re not blocking AI crawlers. Review access for:

GPTBot
ChatGPT-User
Other AI user agents

Content Strategy for ChatGPT

Structure for AI Understanding

ChatGPT parses structure:

## What is [Your Category]?

[Clear definition]

## Top [Category] Tools

### 1. [Your Brand]
[Positioning statement]
[Key differentiators]

### 2. [Competitor]
...

Include Specific Facts

ChatGPT remembers specifics:

“Founded in 2020”
“Used by 10,000+ companies”
“Integrates with Salesforce, HubSpot, and Slack”

Define Your Positioning

Be explicit about what you are:

“[Brand] is a [category] platform for [audience]”
Not vague: “[Brand] helps businesses succeed”

Create Comparison Content

When users ask ChatGPT to compare, give it source material:

“[Brand] vs [Competitor]: Key Differences”
Honest, balanced comparisons
Clear differentiation points

Building Authority

Domain Authority Signals

ChatGPT respects authoritative sources:

Build quality backlinks
Get expert citations
Establish thought leadership

Evidence of adoption:

Customer testimonials
Case studies (when you have them)
Usage statistics
Awards and recognition

Expert Content

Demonstrate expertise:

Original research
Industry insights
Data-driven analysis

Prompt-Specific Optimization

Research How Users Ask

Common patterns:

“What is the best [category]?”
“Compare [category] tools”
“Recommend a [category] for [use case]”
“[Your brand] vs [competitor]“

Create Content for Each Pattern

Match content to common prompts:

User Prompt	Content to Create
”Best [category]“	Category overview page with you prominently featured
”Compare tools”	Comparison guides
”For [use case]“	Use case specific pages
”[You] vs [them]“	Direct comparison pages

Monitoring and Iteration

Track Your Mentions

Monitor how ChatGPT describes you
Check accuracy of information
Note competitive positioning

Iterate Based on Findings

Fix inaccurate information by updating sources
Build content for queries where you’re missing
Improve positioning based on competitive analysis

Quick Wins Checklist

Audit current ChatGPT visibility
Create/update llms.txt file
Review robots.txt for AI crawlers
Publish category definition content
Create comparison content
Build review site presence
Update homepage with clear positioning
Add specific facts and statistics

Long-Term Strategy

Months 1-3

Foundation content
Technical optimization
Basic third-party presence

Months 3-6

Expanded content coverage
Growing review presence
Authority building

Months 6+

Thought leadership
Comprehensive coverage
Competitive dominance

Measuring Success

Track mention frequency in ChatGPT
Monitor positioning in recommendations
Compare share of voice vs competitors
Note sentiment and accuracy

Reality Check

Getting mentioned in ChatGPT isn’t instant. It requires:

Sustained content investment
Ongoing presence building
Regular monitoring
Patience for training data updates

But the compound effect is powerful. Brands that invest early in AI visibility will have significant advantages as AI becomes the default way people discover products.

Start building your ChatGPT presence today.