Answer Engine Optimization (AEO)
Definition: The practice of optimizing content to appear in AI-powered answer engines like ChatGPT, Perplexity, and Bing Copilot.
Answer Engine Optimization (AEO) is the practice of structuring and optimizing your brand’s digital presence to appear in AI-powered answer engines.
How AEO Differs from SEO
Traditional SEO optimizes for search engine rankings—achieving position #1 in Google’s blue links. AEO optimizes for inclusion in synthesized answers that AI generates directly.
When a user asks Perplexity “What CRM should I use for a small business?”, the AI doesn’t show a list of links. It generates a direct answer citing sources. AEO ensures your brand appears in that answer.
Key AEO Strategies
Create Citable Content
AI needs clear, factual information to reference. Structure your content with:
- Definitive statements about what your product does
- Specific facts and statistics
- Clear comparisons and differentiation
Build Authority
AI platforms trust authoritative sources. Build presence through:
- Third-party coverage and reviews
- Expert endorsements
- Quality backlinks from trusted domains
Technical Accessibility
Ensure AI can access and parse your content:
- Fast-loading HTML pages
- Clear semantic structure
- Proper robots.txt configuration for AI crawlers
Why AEO Matters
As users increasingly turn to AI for direct answers, brands invisible in AI responses lose discovery opportunities. AEO ensures you’re present where your audience looks for information.